The importance of creating eye catching on brand content has grown substantially in the last 4 years.
Here is the truth...
It does not matter how good your product is, if it looks bad then no one will be interested in it. So the first step for any brand is to capture attention. E-commerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second - which is the time it takes for the brain to process images.
As you can see, visual elements can make or break the sale of your products. Businesses who take the time to develop professional product photography will instantly be a step above any competitor who does not.
Standard product photography focuses on taking images that capture the essence of the product, labeling, and packaging. Our standard product photography can be applied to nearly any situation. Some popular use cases are on websites, billboards, in-store print, magazine ads, e-commerce stores, and social media.
Lifestyle photography is everywhere these days, and it’s only growing. A big advantage with lifestyle photography is that it helps capture your product in a real life situation. People can start to envision their lifestyle with your product being included. This makes selling them much easier. Remember, that photos can be absorbed instantly by your audience. Today, people don’t have the attention span to read up on all the benefits and features of your products, so lifestyle product photography makes the job easier.
Our lifestyle photography focuses on taking images that are in-use and pared with similar, non competing products. We understand the proper procedure, lighting, background materials, field, and camera angles it takes to create powerful lifestyle images. Some popular use cases for lifestyle photos are social media posts, blogs, articles, in-store placement and ads. Keep in mind, there are an infinite amount of cases for lifestyle product.
The important thing here is to have a content strategy that is tailored specifically to needs of your business objectives, goals, and KPIs which is why we’ll advise you and guide you through this whole process. This will be done by creating compelling content for your brand that will drive connections and share your key messages with your target audience.